SEO or search engine optimization is not something essential for your website. If you have a blog or a simple homepage then you have probably promoted your site at some places and you are getting visitors on a daily basis. However, if you have a website to sell some product or service then you need as much traffic as possible in order to increase chances to make a sale. In general, there are two ways to get traffic to your website: paid advertising and SEO.
Paid advertising is the simplest way to get visitors but it costs money. There are many advertising systems like Google AdWords where you target specific keywords or search phrases and each time some web user searches for your keyword your ad is displayed. If the ad text is attractive enough and the user clicks on it, he comes to your site. You don't have to do anything with your website, you only need to pay for each click. The cost can vary, from few cents up to few ten dollars.
The other way to get traffic is completely free. It means traffic from search engines. But in order to get this traffic you need to be present on top positions in search engines, preferably on the first position because this place gets most of the clicks. To get to top position for specific keyword you need a page that is optimized for this keyword. This is called Search Engine Optimization--SEO.
SEO is not rocket science. It means some simple approaches to emphasize relevant keywords (on-page optimizations) and link building (off-page optimizations). SEO starts with keyword selection. You should target keywords or search phrases that have low competition and high search volume. The easiest approach to create optimized page is simply to forget about search engines and to create an attractive page with easy navigation and quality unique content. After the page is created you can do some simple SEO tweaks to make sure the main keyword is present in the title, meta description, that header tags are used for section or paragraph subtitles, etc.
But even if you primary goal is not to get a lot of traffic it makes sense to do some SEO to your site just to make sure it will appear in search results when somebody will google for information available on your website. If web users will not be able to visit your site unless they click on a link or enter web address, you will get only few visitors. And for only few visitors it doesn't make sense to invest time and effort to create a website, isn't it?
A simple example of an optimized page is the http://digitaldatarecovery.org/ website. The layout is very simple which means fast loading, important page elements contain main keyword digital data recovery, and to human visitors and search engines it should be clear what this page is about.
In many cases SEO means only few simple modifications of the page to emphasize relevant keywords. Of course, off-page optimization and link building is also important but this needs more time and efforts.
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